Candidate logo creation during election season is in most ways the same as designing logos in the corporate world. You need to know your client, what their goals are, where they’re from, and what image they are trying to convey to their intended audience. The pressure is on because it has to stand out and be distinctive during a hectic time of information overload and short attention spans. When I design a candidate logo, I like to incorporate a graphic element that is unique or meaningful to the client and use it in a way that ensures that this logo isn’t a carbon copy of the ones used by his or her opponents. The fast-paced and “quick turnaround” nature of campaign logo design is exciting, and I’ve enjoyed participating in this part of the election process on local, county, and state levels.