I developed the corporate branding for a newly established law firm founded by my brother-in-law and three partners. They needed a clean, modern identity that conveyed strength, trust, and professionalism. One of the biggest challenges was the length of the partners’ last names so from the start, we focused on branding the firm through their acronym—LDGN.
To make the acronym more than just a set of initials, I created a custom letterform logo that gave LDGN a distinct, ownable presence. The result is a strong, versatile brand mark that anchors their identity across print and digital applications. Presented here are the logo, business cards, and letterhead—designed to reflect the firm’s modern approach while honoring the trust and tradition central to legal work.
